If you are like so many small business owners you may feel too emotionally close to your product to adequately sell it yourself. Selling ice to an eskimo is easy, but selling something you have created on your own may cause a hive break out- and here is why: Objections on your own products will feel more like a personal rejection than ever before… but it doesn’t have to.
Be a Solution Seller
If you want complete and total freedom, learning to sell graciously is the best skill you could ever posses. Solution Selling is about helping someone who knows less than you do come to a decision that they are not able to make on their own. It is also about receiving money, and money is a good thing because it helps you to give back to yourself, your business and your prospective clients.
But not everyone is going to be a candidate for your product.
This is KEY.
Gone are the days that you do an actual sales pitch. No more ALWAYS BE CLOSING. It’s more like… ALWAYS BE PRE-QUALIFYING. In fact, you should be spending MOST of your time asking questions to a lead, and finding out what their needs are, or even if they have any at all. This is the process that will help you determine if you should spend some more time on this candidate, or if your time is better utilized elsewhere.
Practice is all it takes, and the more you do it the more you will discover your natural ability to help others learn what makes you an expert about your products and services.
Author: Ally Loprete
A known advocate for parents ever since she became one herself, Ally Loprete founded Our Milk Money, which began as the largest online search directory for parents in the world. Later she transformed the company into a non-profit organization to help women, parents and caregivers transition back into the workforce without the struggle of gendered ageism or work gaps. Nationally recognized as the radio show host of THIS LITTLE PARENT STAYED HOME on iHeart America’s Talk Radio and the host of a television show by the same name, Ally continued to broadcast on both radio and television, with shows like DRAMATIC IMPACT WITH ALLY and WAKE UP. Speaking to many women’s groups across the country with a concentration on family and career balance, Ally published her first book, YOU GOT THIS which earned her rave reviews among her peers. Ally still offers coaching to some select clients. To inquire, visit www.allyloprete.com. Ally lives with her husband and their two sons in the northern suburbs of Los Angeles, in a home filled with lots of laughter.
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