Moms across the country are contributing to the family income from their kitchen tables and if you’ve thought about joining the movement there is no better time. The age of internet marketing has brought opportunities galore! Learn to be your own boss, how to maximize your impact and be seen as the amazing business women that you are, all from the virtual world. Creating a brilliant plan – with actual content and resources that you can use immediately – will help you increase the quality of paying customers. Developing an organized process is important because it allows you to ASK for what you are worth. Here are some hot tips that will help you to achieve amazing results as a first time business owner:
1. Marketing is the most important job you’ll do. As the CEO you’ll wear many hats, but the biggest job you’ll have is to market your business. How else will people know to find you?
2. Commit to 1 hour of marketing each and every day. If it’s easier, break it up into two 30 minute segments. Market in the morning before breakfast and again after dinner. But never miss a day, or you’ll fall behind.
3. Go Viral! Easier said than done, right? Not necessarily. If you are committed to staying engaged on a daily basis, it won’t take long at all for your conversations to get passed onto others. Plus, you will get better at the engagement with practice. Take time to build a marketing team of fans that will talk about you when you are not there.
4. Stand out. Engage your community and your fans with educational tips and tricks that will help you to be recognized as an expert in your field (as well as at your kitchen table!)
Author: Ally Loprete
A known advocate for parents ever since she became one herself, Ally Loprete founded Our Milk Money, which began as the largest online search directory for parents in the world. Later she transformed the company into a non-profit organization to help women, parents and caregivers transition back into the workforce without the struggle of gendered ageism or work gaps. Nationally recognized as the radio show host of THIS LITTLE PARENT STAYED HOME on iHeart America’s Talk Radio and the host of a television show by the same name, Ally continued to broadcast on both radio and television, with shows like DRAMATIC IMPACT WITH ALLY and WAKE UP. Speaking to many women’s groups across the country with a concentration on family and career balance, Ally published her first book, YOU GOT THIS which earned her rave reviews among her peers. Ally still offers coaching to some select clients. To inquire, visit www.allyloprete.com. Ally lives with her husband and their two sons in the northern suburbs of Los Angeles, in a home filled with lots of laughter.
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