In case you haven’t noticed, “Less is more” is not only economical, it’s the latest trend.  With good reason.  With the unsteadiness of the economy people are beginning to feel more comfortable with those who are also behaving with frugality.  Your clients want to know that you appreciate the need for living within tighter budgets and that their hard earned dollars are not supporting frivolous spending or unnecessary expenses for flashy arrogance.

Where the high rise office in the business district once may have appeared impressive to clients, it now may appear unmindful to the financial challenges of our current society.  Setting up your place of business in a home doesn’t necessarily indicate a flailing business as it once did, but instead, it indicates common sense and that the business is smart for making the choice to conserve.

We are a quickly evolving culture, and the one thing that we all have going for us is the ability to empathize with one another.  It’s the primary reason we need to make the decision to support those who have chosen to provide products or services out of their home.  Small businesses need you as much as you need them.  By working together and utilizing our power as consumers, we can rebuild an economy that works in our favor.

Author: Ally Loprete

A known advocate for parents ever since she became one herself, Ally Loprete founded Our Milk Money, which began as the largest online search directory for parents in the world. Later she transformed the company into a non-profit organization to help women, parents and caregivers transition back into the workforce without the struggle of gendered ageism or work gaps. Nationally recognized as the radio show host of THIS LITTLE PARENT STAYED HOME on iHeart America’s Talk Radio and the host of a television show by the same name, Ally continued to broadcast on both radio and television, with shows like DRAMATIC IMPACT WITH ALLY and WAKE UP. Speaking to many women’s groups across the country with a concentration on family and career balance, Ally published her first book, YOU GOT THIS which earned her rave reviews among her peers. Ally still offers coaching to some select clients. To inquire, visit www.allyloprete.com. Ally lives with her husband and their two sons in the northern suburbs of Los Angeles, in a home filled with lots of laughter.