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Julianne Wish, Member Contributions
If you’re an online service provider looking for more clients, then read this article carefully and apply at least one of these techniques – Your bottom line will thank you. Below you’ll learn several different ways to add more clients to your client base almost right away.
Industry Forums
There are many internet forums where your clients may be hanging out in. These are great places to meet future clients, especially if they have a services section.
For example, if you’re a writer, then go on webmaster forums and create a services post about offering your writing services.
Craigslist
There are two ways to get business from Craigslist.
The first way is to post what you’re offering in the Services section. The key to success in doing this is to make it sound like they’re getting a deal – Because that’s what people go on Craigslist for.
The second place to look for clients is in the Gigs section. This is where others will post what they’re looking for in terms of service providers.
Work with Established Firms
If you’re a graphic designer, why go through the trouble of trying to find your own clients if others have already done it for you?
There are many firms out there that provide all kinds of services to clients. Many of them outsource most of their work.
For example, they may charge their clients $80 an hour for design work, and then outsource the actual work at $60 an hour. If that works for you, then just get in contact with a few different firms and ask what it takes to work with them.
eLance and Guru
eLance and Guru are both great ways to find potential clients. In fact, for many people who’re looking for service providers, this is the first place they look.
Keep in mind that eLance and Guru can be a little hard to navigate at first. Bear with the process as you learn your way through.
Depending on what industry you’re in, you might find it difficult to go up against low-cost service providers. You can either differentiate yourself based on value rather than price, or you can use other methods of getting clients.
Building Your Personal Brand
Having your own website that you’re driving traffic to is the ultimate way of getting more traffic. This method is slower than the other methods above, but once you start becoming known in your industry, you’ll start getting clients without having to work for it.
The end goal here is for people to really know what you’re about and what sets you apart. Once you build this reputation in your industry, then your perfect clients will come to you instead of the other way around.
Each and every one of these techniques described above is powerful enough to build a whole business around. Pick one that you’re not already doing and put it into action today! The results might just surprise you.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
Defining your target marketing is one of the most important things you’ll ever do in your internet business. This one decision may very well determine whether or not you’ll have a profitable business a few weeks or months from now.
How do you find your target market? Where do you look for ideas? Once you have a target market in mind, how do you research it? Here’s how.
What to Look For in a Market
There are several factors that make for a good target market.
The first factor is that the market is small enough that you can be a major player, but not so small that you can’t make good money. For example, you wouldn’t want to start a new online dating site because Match.com and eHarmony clearly have the market in a stronghold.
However, you probably don’t want to start a site on underwater basket weaving, as it’s too small to make any money.
The second factor is that there is money being spent. Sure, “dog pictures” may not have a major player – But chances are, there’s no money being made!
The best markets are markets that have a problem that needs to be solved. People who have problems are more willing to spend money.
Where to Look for Ideas
There are several great places to look for target market ideas.
The first is Google Trends. Google Trends will give you a good idea of what things are hot right now. This can often help you identify new target markets and become a major player before others hop on the bandwagon.
Another great place to look is Amazon Magazines. If there’s enough of a market for a magazine, chances are there’s enough of a market for you to make money online.
eBay Pulse is another great place to look. Again, you’re looking for potential markets where you can become a major player.
How to Research a Target Market
Once you have an idea, then what? How do you do your research to see if it’s viable?
The first step is to check the volume to make sure there’s enough traffic for you to make a living. You can do this through checking the Google Keyword Tool.
Once you’ve made sure you can actually make enough money for it to be worth your while, the next step is to get to know the market and the market’s spending habits.
There are two main places you should look: Your competitors and the niche forums. How are your competitors doing? Are they selling high ticket items, or are they scraping by with advertising? Are AdWords bids high or low? These factors will help you determine how much money is being spent.
Take a look at the niche forums to find out what are typical problems people have in this market. If someone asks a question and others say “I have that same issue!” then you should definitely take note.
Once you’ve brainstormed a few niche markets, identified the ones with promise and then narrowed them down to the winners through a good research process, then the next step is to take action and make it happen.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
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Julianne Wish, Member Contributions
Building a website the right way will ensure you get plenty of traffic – Not just today, but repeatedly over time. Most people who get started in web marketing try to cut corners and end up getting nowhere. The reality is, if you build your website the right way from the start, you’ll be able to create a very nice steam of traffic and income for months and years to come.
What Makes a Successful Website?
A successful website is based on giving real value to your visitors. In other words, it’s not based on trying to game the system, not based on trying to earn a quick AdSense check, not based on any black hat or spammy techniques.
These are websites that people will actually pass on to their friends, because the content is so useful. If you create a genuine online asset, that’s when the payoff really comes.
Why Great Content Matters
There’s a saying in the world of journalism: “Content is King.”
It doesn’t matter how pretty your site is or how good you are at writing copy. If the actual content, the real meat of your website isn’t good, then you’re not going to succeed.
Having great content will mean having your content passed around, getting links and getting ranked. Make sure your content is truly first class.
Work With, Not Against, Google
It’s true that you can game Google for a short period of time. However, eventually Google will update their algorithm and put these kinds of sites out of business.
It really doesn’t make any sense to try and game your way around Google when you can actually give Google what it wants instead.
What does Google want? Good, high quality, relevant content for its searchers. If you give Google’s users that, then every time Google updates it’s algorithm you’ll win instead of lose.
Connect With Your Visitors
Connecting with your visitors is key. If you can build a real relationship with the people you’re serving, you’ll get both links and traffic.
You’ll also start to become better and better known in your market. If you treat your market as just a “target market” to market to, you will get some traffic and sales. However, if you treat your market like you’re talking to real people, then you’ll actually start to build trust and a reputation in your industry.
That’s when your site will start moving away from small-time internet website to a real business.
It Doesn’t Pay to Cut Corners
There are many, many marketers who’ve been trying to cut corners for years. They’ve started website after website trying the latest blackhat techniques to no avail.
Sure, you may make a few bucks here and there by cutting corners. But in the long run, you will spend far more effort cutting corners than if you just built an asset with real value right from the beginning.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
There are many different ways to make money on the internet. Instead of trying to reinvent the wheel, the fastest and easiest way to ensure your success is to replicate a model that’s already proven to make money. Here are five such models.
The Informational Website
The informational website is based on giving away free information. It’s primary source of income is AdSense, advertising and affiliate product sales.
For example, if you were to start a small website on fishing, put up 50 articles about various fishing tips and techniques and populated it with AdSense ads, you’d very likely get decent traffic as well as make a decent amount of money.
Affiliate Marketing
Affiliate marketing is when you’re making money by selling other people’s products. Instead of having to create a product, a detailed website, setup billing and handle customer service, all you need to do is bring in traffic.
Once you get the traffic to their website, their job is to make the sale. Once the sale is made, you get a percentage of the sale price. For physical products, the commission is usually between 5% and 20%. For digital products, the commission is usually between 50% and 75%.
eCommerce Stores
Another way to make money online is to actually sell products from an eCommerce store. Here, you would actually own a web store where customers would place orders and then ship them a physical product.
At first you might start out by having a dropshipping relationship with manufacturers so you don’t have to warehouse your own products. Then, as you become more successful you’ll want to start housing some of your own products to reduce your per item costs.
Infoproduct Marketing
Infoproduct marketing is when you’re selling products that teach people how to do things. These products can be anything from “How to Get a Girlfriend” to “How to Get a Babysitting Job” to “How to Increase Your Miles Per Gallon.”
The possibilities are endless. You need three primary skills to succeed in information marketing:
1) The ability to bring traffic to your website.
2) The ability to create good content in a specific area.
3) The ability to convince people online that your infoproduct is a good investment that will help them solve their problem.
Once you have these three skills, you’ll be able to produce many profitable infoproduct websites.
The Made for Acquisition Model
If you’re looking to build something larger than a website that’s making a few thousand dollars a month, then you’re looking at building a real company that’s meant for acquisitions or IPOs.
These are companies like LinkExchange (acquired for $250 million,) Facebook (valued at over a billion.)
The trick to building such a company is to find a market need to serve and to serve that need. In the process, you’ll generally have to learn how to raise capital from Venture Capitalists and angel investors.
Before trying to build such a business, it’s usually a good idea to build at least a couple smaller successful online bsuiensses using the models above.
There you have it – Five different online business models with a proven history of success. Just pick the one that sound smost actionable to you now and get started today!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
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Julianne Wish, Member Contributions
Meet Elysse Fleece. She is a military wife and a mom to her Little Monster as he is called. She started Kozzy Bottoms from a love of cloth diapering and her passion for crafts. Its been a great way to keep the family together and it’s soothing for her. She has always loved to craft and to be able to do this for others is amazing. She never would have thought this would be her!
Please tell us about your business and the service that you provide.
Kozzy Bottoms is a online children’s boutique. We carry many “green” products that are associated with cloth diapering and parenting. Along with the accessories and diapers we hand make hair accessories, tutus, clothing and more. It’s a great way to get all your shopping done at one place. www.kozzybottoms.com
What motivated you to start your business?
We started cloth diapers later in the game and loved it. We listened to everyone in the start how we would hate having cloth diapers and then when I actually saw a cloth diaper I was shocked! There are no pins to stab or boiling or trouble. You simply put them on just like a regular diaper and then wash it vs. trashing it. After doing cloth we found the advantages to be so amazing we wanted to help other families see this. The money you save, better for your baby and the environment and they potty train sooner. Its just a great thing to try, at least try.
What kind of background or expertise do you have in your field?
We cloth diapered our son and I remember vividly how intimidated I was when I bought my first used diaper. I was so scared and confused when I got it home. I wanted to help other from feeling that confusion and its harder to step in and try cloth diapers later. We cloth diapered my son before his first birthday so we have been there with the confusion and the frustration.
What trends do you see in your current industry?
Cloth is becoming a huge baby product! Its so great to see how people adapt to it and want to try it. The stigma that was associated with it; the pins, and tucking, and folding and diaper services and the poop are all a distant memory now. You can find pretty much every style, color or print of diaper that you want so there is no excuse. They are a great investment and as people have to pinch money now they are seeing the value in cloth diapers. It is so great to see how people are wanting to do better for their babies and themselves and cloth is something that people should consider.
What are the most demanding aspects about your business?
Time management. As a military wife I have to manage with a deployed spouse and the demands of his job, a very active toddler who is a boy (enough said right!) and still taking care of the family and house and create our products. Being able to give each thing the attention it deserves is something that I am still trying to figure out a year later.
What are the most rewarding aspects about your business?
I love getting pictures of children in our products. There is nothing more rewarding then seeing a smiling child because they are so happy. Or a parent who was so confused about diapers and then just seeing that moment when it clicks. Being able to help someone is such a great honor.
Being able to be home with my son is another reward all on its own. I love that I have been here for all his firsts. As hard as it can be to manage everything seeing my son happy and getting involved too is so much fun.
What advice would you give to someone interested in starting a business like yours?
Learn time management and do your research. It is so much harder to implement things then it seems. It all looks so easy on paper but to actually time things is so much harder. And ask for help, there is nothing wrong about asking for help.
What are you most proud of as a parent-preneur?
That my son is able to see his mom take something she truly enjoys doing and create a business from it. It is a great thing for my son to see that he is not limited by dreams and that with hard work he can make it a reality. That my son is also following in my footsteps already! He actually makes a couple of our products which is fun to sit down and create together. It’s a great bonding and learning time and to be able to do that with my son and still make it a business is the best.
How have you been able to balance your time between work and your family?
I still have the worst time with it. I find it makes for very very late nights where I am still trying to get things done but I am learning to ask for help or to just put things on the back burner. No everything needs to be completed right then and there; there is a time to do everything. Just make sure it’s on the calendar or I forget! I must have at least 6 calendars in my house just to keep track or orders, appointments, play dates and even when the garbage goes out. Its learning to find the balance that works for your and your family.
What has been the most effective way for you to promote and market yourself?
Facebook and word of mouth. We try all avenues for getting our product out there and we have great friends who have helped us along the way.
Finally: What does your “Milk Money” provide for you and your family?
The ability to one day take a family vacation! We want to be able to take our son to Disney and have a actual family vacation. There is always something preventing us from having a real family vacation and one day we hope to be able to turn off the phones, the computers, pack away the combat boots for a while and just enjoy time together as a family.
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Julianne Wish, Member Contributions
Social networking can seem a little daunting if you’ve never dipped your toes in. There are so many different sites – What is each one about? Which ones should you sign up for? How do you use them? In this crash course, you’ll learn enough about each social network to get you started.
Facebook
Facebook is the largest social networking website in the United States and Europe. Its main features are that you can add your friends and stay in touch, as well as see a constant news stream about what’s going on with the people around you.
In many places in the world, “Facebook me” is a common phrase. Being on Facebook will allow you to stay in touch with people you may otherwise slip out of contact with.
Twitter
Twitter specializes in fast, sound-bite sized 140 character messages called “tweets.” These can be anything from quick life updates to business tips. Twitter utilizes a “following” system, where you can “follow” other people to see their tweets and others can “follow” you to see yours.
Blogging
Blogging allows just about anyone to publish a website quickly and easily. Through blogging, people who wouldn’t otherwise start a website can quickly become ranked in the search engines and publish their ideas to a lot of people. A blog is short for “Web Log,” a sort of online journal. Blogs tend to be updated more often than other websites.
LinkedIn
LinkedIn is like Facebook for professionals. You can upload your resume, work history, references, and testimonials as well as have professional relationships online.
In many industries, especially tech related industries, your LinkedIn profile can be as important if not more important than your physical resume.
Digg & Reddit
Digg and Reddit are voting based news sites. Other users submit articles which are then voted on by the users. When you browse the front page, you’re presented with the highest rated articles. That means that your news is chosen by democracy and end users rather than by magazine editors.
StumbleUpon
StumbleUpon is a unique social networking site that helps you randomly find websites that you might enjoy. It does it through a combination of the interests you provide as well as your previous habits. Here’s how it works: First, you install a browser toolbar. When you want to “StumbleUpon” a new site, just click the Stumble button and you’ll be taken to a random website that the system thinks you’ll like.
Meetup.com
Meetup is another popular social networking website. With Meetup, however, most of the interaction happens in person rather than online. Meetup helps create physical meetings where people get together around various topics, from philosophy to dating to hiking.
Taking Your First Steps in Social Networking
As you can tell, there are all kinds of different social networking sites out there. The best way to learn is to just pick one or two and get started. It’s a lot easier to learn than it looks!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
If you’re an online service provider looking for more clients, then read this article carefully and apply at least one of these techniques – Your bottom line will thank you. Below you’ll learn several different ways to add more clients to your client base almost right away.
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