Julianne Wish, Member Contributions, Resource Articles
All of us (mommy) bloggers want our blogs to be successful. Many want to secure advertisers to make their blogs something they can use to not only share their knowledge with others, but to also help support their families by making an income.
In order to do that, blogs need to be successful.
How is that done, you ask? It’s not overly complicated.
The first thing a blog requires is your commitment. You must post frequently. Search engine spiders look at your blog when it starts. They’ll go back in 24 hours and look again for new content. If it’s not there, it will be 48 hours until the next sweep. Nothing new again? The time doubles. Pretty soon, your blog won’t be indexed because the search spiders aren’t looking for new content anymore.
If your blog is in this situation, hate to break it to you… you have to start over with a new blog. Trying to resurrect an old blog is near impossible.
However, you CAN re-use the content from you old blog and get your new one up and running with consistent posting. In fact, when Our Milk Money decided to relaunch and upgrade the business directory, this is exactly what we did. (Worked like a charm!)
The next thing you really want to think about is your keywords. Long tail keywords, or keyword strings, are now used for indexing. Do a search on the keywords you are using to tag your blog posts. Ideally, you want the search to yield less than 100,000 results. Keywords should be nouns, as that is typically what is used to run a search. They should definitely not be ‘flowery’ words. Simplicity works best.
Use keywords people will use to conduct a search so you can be found. When in doubt, think about the words you enter into a search engine. When writing, you can certainly put the words into your own voice, but make sure it is direct and to the point with words every age can understand. You may be tempted to show off your vast vocabulary… and while your mom would be proud, it won’t help you get found. Write specifically. For example, when describing a building, don’t say the beautiful building, say the 1920s victorian style building.
In addition to being specific and using keyword strings, be sure to use your name and the name of your business and company as tags. Make sure to hyperlink tag words that are in the body of your post.
Another important thing to remember when blogging is that once you hit the ‘publish’ button, it is out there in cyberspace for ever! It cannot be taken back.
Set up your blogs to automatically update to your Twitter and Facebook accounts. Be sure to add your blogs to different blog directories, such as:
- Top of Blogs
- Blogtoplist
- Blogarama
- TotalBlogDirectory
- TopBlogArea
- SpillbeanDirectory
- Bloghub
![Tip #3 Realize that you already have what it takes to become self-employed.]()
10 Steps to Becoming a Self-Employed Parent (Or What to Expect When You Are Expecting to Work from Home)
Ally Loprete is the Founder and CEO of Our Milk Money
You don’t need to invent a new product, or come up with a new concept that has never been tried before. You have skills and the ability to do exactly what it is you have already been
doing. You don’t have to have a business degree to be a CEO, you just have to know how to offer a service. The question you need to ask yourself is this: “What am I currently doing for someone else that I can be doing for myself?” You are skilled at something. Accounting, marketing, graphic design, administrative support, dog grooming, hair cutting…Just to be clear, this is not a question of what you’ve always wanted to do, it’s what you are ALREADY doing. Chances are, you know how to do it well, and you know what it takes to keep doing it. Remember that this is a REALISTC approach to becoming self-employed. This is most likely NOT going to make you millions. It is simply going to allow you to survive doing exactly what you want to do- earn a bit of revenue while raising your children.
Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show which is part of the Her Insight Group on Toginet.com. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
![Tip #3 Realize that you already have what it takes to become self-employed.]()
10 Steps to Becoming a Self-Employed Parent (Or What to Expect When You Are Expecting to Work from Home)
Ally Loprete is the Founder and CEO of Our Milk Money
Don’t just ponder it for a moment and try to add up things in your head. Really, take out a piece of paper and write out what you are currently spending on things, paying special attention to the categories that will shrink once you are working from home: business attire, dry-cleaning, gas mileage and car maintenance, car insurance (yes, it will go down if you no longer have a long commute each day), daily lunches eaten out, daycare, etc…) Don’t judge the situation just yet, just do the task. You can also take into account that if your spouse becomes the sole provider, The family will get a significant tax reduction. Letting go of your stable paycheck will be the scariest thing of all, but if being at home is truly where you want to be, you’ll be able to make the sacrifice.
Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show which is part of the Her Insight Group on Toginet.com. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
10 Steps to Becoming a Self-Employed Parent (Or What to Expect When You Are Expecting to Work from Home)
This is one of the hardest first steps to becoming a self-employed parent, because it means you are going to let some things go. First, realize that just because you have to cut down on some indulgences does not mean that you are living in poverty. You will survive. Look at your credit card statements, your cell phone bills, your other spending habits. Lower your cell phone plan minutes, brew your own coffee, use the library to borrow books and videos. Consider how often you use your gym membership and if your physical activity can be replaced by taking the kids for a walk, or joining a weekly stroller strides group. You will not be seeing as many movies, so invest in a video service such as Netflix, which is significantly less expensive. Instead of meeting friends out for drinks, (which has suddenly become even MORE costly from the need to hire a babysitter) invite them over for a game night. Let go of your season tickets and watch the games on TV for free, or check your local listings for community events such as free concerts in the park. You must learn to change your lifestyle a bit, but now that you have become a parent, your life has already changed and you may have found that you have said goodbye to a lot of these luxuries anyway. It won’t be long before you may actually prefer a night in with the kids and an animated video. Most likely, you will begin to enjoy the creative activities that you are able to come up with as a family. On the rare occasion that you are able to hire a sitter and get out with your grown-up friends, it will mean more to you than it ever did before.
Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show which is a part of the Her Insight Group on Toginet.com. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
10 Steps to Becoming a Self-Employed Parent (Or What to Expect When You Are Expecting to Work from Home)
Make a list of the things you need in order to offer your service- even just on a limited basis. Hold off on hiring that webdesigner for just a bit, and ordering those businesses cards. Start with the basic tools you need to be able to provide your service. You may find that you already have much of what you need. If not, then make a small investment in these basic tools. This is a lot more cost effective than purchasing a franchise, or renting an office space. You can always upgrade later, as your business grows. Once you become self-employed, you will be your own boss, and that means you will be able to create your own rules. You can charge less that your competitors, because you will be working out of your home, and your overhead will be absorbed into what you are already paying for rent. You can choose your own hours, and re-arrange your schedule around naps, playdates, or your spouses work schedule. Remember to get creative. You are the boss, so you call the shots. For example, if you are a hairstylist, you can offer to go to you clients home. This will circumvent paying rent at a salon so you will be able to charge less than your competitors (which your clients will appreciate). You may even be able to bring your kids with you to play with your client’s kids- a playdate while you work! It’s a win-win.
Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show which is a part of the Her Insight Group on Toginet.com. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
10 Steps to Becoming a Self-Employed Parent (Or What to Expect When You Are Expecting to Work from Home)
Start slow. Offer your services for free to family and friends- just in the beginning. This will help you build up a client base, as well as give you a chance to get the hang of things without the added pressure of being perfect. Send out an email to friends and family telling them of the service that you are offering, and tell them that you are willing to waive your fees just so you can gain a bit of necessary experience. In exchange, you may ask for them to support you in another way such as contributing to an email campaign, or watching your kids for a few hours a month. If you have never done anything like this before, give yourself room to grow, and don’t be so hard on yourself if you mess up. You will learn from the mistakes that you make, and this will make you a better entrepreneur.
Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show which is a part of the Her Insight Group on Toginet.com. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
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