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The Benefits of Blogging

The Benefits of Blogging

Julianne Wish, Member Contributions

Have you ever wondered WHY so many people blog?  It seems like there is a blog per person!  What’s the big deal?  Here are six benefits of blogging:

  • Blogging is easy.  One of the reasons so many people blog is because it’s really easy to get online.  With all of the tools available, you can have a really professional looking blog in just a few hours.  There are thousands of blog templates that are well designed and many can be modified with just a few clicks.  You can also add plug-ins to help create a blog that will do just about anything you’d like it to.
  • Blogging is inexpensive.  You can easily spend several hundred dollars on a website that is very basic.  A really professional looking blog can cost you less than twenty-five dollars and that includes the domain name and the hosting.
  • Blogging is profitalbe.  You can make good money with a blog.  Many people who began blogging about their passions for personal reasons soon found themselves in the limelight.  They also found themselves making some good money from their blogs.  For example, the movie Julie & Julia was about a real blogger who cooked her way through Julia Child’s cookbook.  The blog ‘*&^@ my Dad Says turned into a television program starring William Shatner.   Your blog may not get you in a movie, but you can still make good money from it.  You can promote products you love and earn affiliate income…you can promote your own products or services…you can earn money from advertising revenue.  Blogs with a lot of subscribers can demand high rates for ad space. 
  • Blogging connects.  Blogging is a way to connect to other like minded people.  You can get online and share your passions and by doing so attract and connect with people who are interested in the same topic.  Blogging is a great way to ‘meet’ people all over the world.  You can share, learn and grow.
  • Blogging can build your career.  You can use your blog to promote yourself.  For example, if you are a sales person you might create a blog about sales strategies.  You can then use your blog to establish yourself as a subject matter expert.  It can help you move up in the company, land your dream job or gain further exposure for your own business.
  • Blogging builds business.  Many businesses use blogging as a means to market, grow and profit.  If y
  • ou have thought about starting a business online, you could launch it with a blog.

Blogging is popular for many reasons.  It’s easy.  It’s inexpensive.  It can be profitable and it’s quite fun!  Start your own blog today!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

How to Have a Successful Blog – Blogging Tips Part III

How to Have a Successful Blog – Blogging Tips Part III

Julianne Wish

This installment of the series focuses on ways that a blog can help your business.
There are many ways that blogging can help you build your business.  Here are some of them:

  • Networking – Blogging gives you a great opportunity for networking.  You should leave the comments function on/open.  This gives you an opportunity to interact with your readers.  They can leave comments and you can reply to them.  Always reply to comments!  You can then also visit their blog and leave comments.  This builds a base of readers for your blog that will stop by frequently.
  • Presence on the Internet.  Having a blog gives you a presence online.  You can get a URL for your blog if you’d like…the URL can contain some or all of your business name.  This gives people two ways to find you.
  • Services.  When you have a business blog, you can have a separate page about you and your business where you can describe what your business has to offer and how to contact you.  You can link to this page when you send out proposals to prospective clients, send out newsletters and e-mails.  It is important that you keep this page up to date.
  • Portfolio.  If you have a portfolio, your blog is a great place to display it.  Again, you should set up a separate page for this.  Clients can get a good sense of your skills and work.  Remember to also keep this page up to date.
  • Subject Matter Expert.  While you are letting people get to know you, networking and establishing relationships, you are also establishing yourself as a subject matter expert.  By writing about your business you are establishing yourself as an expert in your field.  However, it is important to remember that you should keep your posts professional.  If you get too personal, it will hurt, not help, your business.

The next installment in the series will provide you with the information you need to get started on your own blog!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.