Julianne Wish, Member Contributions
As has been mentioned before on this blog, it’s important that you choose a niche for your blog. What is a niche? It’s a specialized or highly focused topic. The example from a previous blog post had to do with exotic pets…instead of a blog on exotic pets, one could have a blog on sugar gliders…that is a niche blog. There are several reasons why niche blogs are successful.
#1 Loyal Readers
If you choose a niche it will be easier for you to find loyal readers. When people do an online search, they are often searching for very specific information. If you provide that specific information you could be on the top of their list. It is highly likely that they will subscribe to your blog which gives you regular access into their homes and lives. This loyalty provides you with an abundance of opportunity to profit.
#2 More Profits
Niches are more profitable. As a blogger, it is easier in a niche for you to establish some of the key triggers that get people to buy. The most notable triggers are credibility and authority. When you blog about a specific niche, you are establishing yourself as a subject matter expert. You will earn the trust of your readers which means they will be more likely to buy from you or trust your recommendations. This results in profits.
With a niche blog, you will be able to draw very focused traffic. This means you will have a special appeal for targeted advertisers. Back to the sugar glider example…sugar glider advertisers will know that your audience is their target audience and they will pay you so they can advertise on your blog.
#3 More Traffic
It is much easier to compete in the search engines when you have a niche topic. For example entering exotic pets in Bing yields 24,400,000 results! Entering sugar glider yields one tenth of that number…a much smaller field of results! If there is a big demand for your niche topic, you will have much fewer competitors. This means that whenver someone searches for your niche topic, they are more likely to find you easier. The result is more traffic!
Choosing a niche topic also makes it much easier for you to provide value to your readers. More value means more repeat visitors. It also means more inbound links as people will want to share your blog and the information it offers with others. This in turn helps to increase traffic to your blog and raise awareness about your blog. In short, a niche blog makes it easier to market and grow your blog.
Choosing a niche topic means you’ll be able to reach your audience faster. You’ll be able to keep them coming back to your blog and will grow your subscribers more quickly. Ultimately this can lead to more profits from your blog.
Before you choose a niche, be sure there are good numbers behind it…this means be sure there is a good demand and low supply for your niche topic.
When the numbers support it, niche blogs prosper. Choose your niche today and start profiting from your blog!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
Blogging is fun and also pretty easy. It can be equally easy to make mistakes. No worries, though. Here is a list of common blogging mistakes so you can easily avoid them.
- Not being original. Many bloggers are hesitant to be themselves online. However, your personality is what will attract readers and attention. Don’t hesitate to be yourself…whether it’s funky, serious, controversial, etc.
- Not giving credit where credit is due. If you borrow ideas from another blogger, writer or anyone else, make sure you give them the credit. It will not weaken your own credibility. On the contrary…your credibility will be enhanced. If you do not give the proper credit, you can also get in trouble legally.
- Not responding to comments. If you set up your blog so your readers can leave comments, you should be social and respond to them. It helps to create a sense of community on your blog and your readers get to interact with you. Not only is it the right and friendly thing to do, it motivates more comments.
- Giving up too early. Blogs do not achieve success overnight. By blogging about a subject you are passionate about, you will stay motivated to write and post and stick with it. Blogs require a commitment if they are to be successful. With consistent care and attention to your blog, your readers will grow.
- Not posting enough. Many bloggers think you have to post daily. In the very early stages of building your blog this is a good idea. Once you have established a consistent readership, you can post less often. At least weekly, or two to three times per week, is a good idea. If you do not post for a week or two, you are very likely to lose readers.
- Not having a well defined topic. Make sure your topic is obvious. The more specific your niche, the easier it will be to attract a following. For example, instead of blogging about exotic pets, narrow it to blogging about sugar gliders.
- Not choosing a topic you can sustain. By choosing a topic you are passionate about, you can write consistently and maintain your motivation. If you choose a topic that you are not very interested in, you will be fortunate if you can come up with a post per month.
- Having too many ads. Make sure your blog is content heavy. If your blog is more focused on ads than content, you will not be able to attract a loyal following.
- Forgetting value. Make sure your posts offer something of value to your readers. Readers are looking to be entertained, gain information or be educated. Your posts should accomplish that. If they do, you will attract readers.
- Not promoting your blog. You must promote your blog! How else are readers going to find you? Comment on other blogs and leave the url to your blog when you do. Participate in social networking. Become a guest blogger. When you write as a guest blogger, be sure to include your bio along with links to your blog, facebook page and twitter.
Blogging is fun, a great way to connect with people online, a great way to grow a business and even a way to earn money. Avoid these ten common blogging mistakes and you can achieve blogging success quicker and easier!
To your success!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably, you have a niche and know your keywords. You should also do keyword research regularly to stay on top of what’s popular. Based on these assumptions…here are five tips to get website traffic.
Tip #1 Make sure you are actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tages they will pass right by your web pages. Here’s a quick brief on tags:
- Title tags. Title tags are quite possibly the most important place to situate your keywords. Here is what they look like: <title>primary keyword phrase</title> Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
- Header tags. Header tags are next in order of importance to search engines. They are ranked in order of importance and look like this: <h1>primary and/or secondary keywords</h1> The ‘1’ means it is the most important header on the page.
- Meta tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Meta tags, like title tags, should be kept brief, be informative, and be kept up to date.
- Alt tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily.
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders and look for and index…without it there is nothing to rank or index. You need to give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily content that is optimized and you will see your traffic increase.
Tip #3 Get valuable and incoming links.
The more websites that link to your web pages the more valuable search engines think your website is…although not all links are created equal. Search engines give more value to links from sites that are popular and credible and from sites that are relevant to your website topic.
Here are some different kinds of links:
- Direct link. This looks like a basic website address. For example www.buybymom.com.
- Text link. A text link is when the webpage is embedded in the text. Readers simply click on the link and they are directed to a different webiste. For example: Buy By Mom.
- Deep link. This is a link that is to an internal webpage instead of the home page of a website. For example: Buy By Mom rates.
You can encourage others to link to your website by:
- Adding content to your site
- Submitting articles to directories
- Publishing press releases
- Blogging and participating in social networking forums and social networking sites
Tip #4 Be social.
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site. Create a profile, post comments and links to your site that will generate conversation.
Get involved. Many forums are industry specific. You should find those that fit your industry and begin participating. You can connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic.
Advertising should be approached strategically. When it is, it can be used to promote your content and products or services. Pay per click (PPC) advertising is a highly used option because you can control the advertising budget on a daily basis. You will also have the tools to test and track your advertising efforts. Once you have honed your PPC advertising skills, the return on investment can be very good in terms of traffic and business.
For the best results, you should create an advertising and SEO strategy. Outline your plan and goals and then take action and follow through. Take advantage of these five tips to help boost your business.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
Work at home moms like to share tips and tricks for helping each other succeed. There is no perfect formula or guarantee of a huge income while you do nothing (and anything that promises that is likely a scam), but those who have succeeded or know others who have succeeded have some good ideas. In fact, it is this networking and sharing that is success tip number one.
Social Networking.
Join groups with similar interests. There are entire online communities dedicated to supporting the work at home mom (WAHM). Some of the online communities are free to join, some provide space for you to advertise for a small fee and some sites require a fee to join. As noted above, moms who work at home usually enjoy sharing success tips, and having a support community can really help when you have questions. You can also share your own tips and successful ‘moments’.
Another word on social networking – sites like Facebook are becoming increasingly popular among small home businesses.
The Latest Technology.
Don’t be afraid of things like Twitter and online advertising. Success is more likely to come your way if you are connected and available. You might consider a mobile device so you can update people as to the latest information on your business, and so you can respond to clients and prospective clients right away.
Love What You Do.
It’s hard to be successful doing something you dislike. You are likely to lose motivation if you don’t like the product you’re selling, the information you are writing about and so forth. Your passions and interests may not be conducive to a work at home business, but if you are really honest with yourself you can probably find something that interests you that would make a fulfilling business venture.
Be Decisive.
One of the pitfalls that can happen with WAHMs is distraction. Another pitfall is uncertainty. If you aren’t sure that you want to do this particular business or even whether or not you want to work from home, then decide before venturing into business. You can research and ask before deciding, but it can be a mistake to do things halfway (such as starting a website but having no idea how to promote it or update it).
Keep it Personal.
One of the things that business customers sometimes complain about is that they can’t seem to talk to a ‘live human’ in customer service. If you are courteous and take the time to answer people’s concerns, it ups your chances for success.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
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Julianne Wish
Julianne Alvarez-Wish is the new Director of Communications for OMM. In addition to working behind the scenes to promote OMM and you, she also works with legislators and the national and state levels as advocate for parents in business. She will be writing a column for OMM, entitled Wishful Thinking, in which she will bring you items of importance from a legislative, business and parental perspective. She looks forward to serving you and your comments and suggestions.
Part I – What’s at Stake: As parents, there are many things in life we are passionate about – our children, our spouses, our families, etc. The political landscape of today has brought another passion to the forefront for me: Freedom. Continue reading here.
Part II – The Excesses of Democracy – The Framing (Federal) Convention’s record proves that by dcrying the ‘excesses of democracy’ the Framers were not opposing a popular type of government for the United States – their whole purpose was to create a sound system of this type. To contend to the contrary is to falsify history – which not only maligns the Framers but also the spirit of the Free Man in America – all those people of that period who were grateful for the Constitution. The Constitution provided, under the Republic it created, liberties protected against abuse by all possible violators, including the Majority. Continue reading here.
Part III – Our Form of Government – With regard to the Republican form of government (that of a Republic) Madison wrote in The Federalist:
“As there is a degree of depravity in mankind which requires a certain degree of circumspection and distrust: So there are other qualities in human nature which justify a certain portion of esteem and confidence. Republican government presupposes the existence of these qualities in a higher degree than any other form. Were the pictures which have been drawn by the political jealousy of some among us faithful likenesses of the human character, the influence would be that there is no sufficient virtue among men for self government; and that nothing less than the chains of despotism can restrain them from destroying and devouring one another.” Continue reading here.
Part IV – Doing Your Part – There are many political organizations online that offer free newsletters to keep you informed. Simply search online for liberal newsletters or conservative newsletters…or liberal or conservative political organizations. There are a plethora of them. Continue reading here.
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