How to Write to Connect with Your Prospects
There’s a big difference between stale writing and writing in a way that really builds a genuine connection with your prospects. Can you guess which one generates more sales and traffic? You guessed it – If you build real connection, you’ll see the difference in your bank account. How do you write in a way that actually draws people in and builds connections? Here’s how.
Be who you are. Chances are, you’re not the only person teaching what you’re teaching! But people will listen to what you’re saying, not only because of your content, but because they enjoy hearing you share your experience.
If you had a specific experience that relates to what you’re talking about, share it. Believe it or not, this can actually have a big impact on people feeling like they can trust you. Because they feel like they know you more.
“What’s In It For Me?”
The “WIIFM” question is a question that you should answer as quickly as you possibly can. Internet content that rambles on and on without being crystal clear about what they’re getting does not get read, period.
Not only should your WIIFM be totally clear, but you should put it as early in your content as possible. That way, people will know why they should keep reading before they even start reading.
Write like you talk. Don’t use corporate fluff speak. You’re having a person to person conversation, just over the internet.
Use slang. Start your sentences with “and” or “because” if it sounds natural to you.
And most importantly, put your passion and spirit behind your words.
Let It Sit
Before you publish your content, let it sit for a day or two. Then, come back and review it one more time before you publish it.
Often times the second time around you’ll pick up on things you didn’t the first time. These could be grammatical mistakes, or it could just be more information you can put in that’ll make your content even better.
One crucial element to having people listen to what you have to say is credibility. There are so many people on the internet giving different advice; it’s hard to know who to listen to. Have you helped over 1,000 people solve this specific problem? Make sure they know that. Have you been featured on Fox and CNN? Make sure that’s plastered all over your website. Have you done exactly what you’re teaching, in spades? Make sure they know that.
In short, the question of “why should I listen to you” and “why should I trust you” should be answered before you ask your readers to take your word on something.
Here’s the bottom line: If you write in a way that really connects with your readers, you’ll build more traffic, more loyalty, more referrals and more sales. Write to connect with your visitors.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.