Measuring Your Blogs Success and Setting Goals
How do you know when your blog is successful? What do you want your blog to accomplish? What is your vision for your blog? These are all important questions to consider – preferably before you launch your blog. Let’s take a look at each question individually.
How Do You Know When Your Blog is Successful?
The best way to know what your blog is accomplishing in terms of numbers is to use analytics. A simple program like Google Analytics is free and it’s easy to install the code snippet on your blog. You then receive a daily or weekly report on how many visitors your blog has. Analytics are also rich with other important data points like how readers found your blog and how long they stayed on your site.
But what if numbers aren’t how you define success? You might also look at your subscriber base. Is it growing? If your subscribers continue to grow, that is a sign that your blog is successful. Finally, if you’re blogging with the goal of earning money, are you earning what you want? Your blog is successful if you’re regularly reaching your income goals.
What Do You Want Your Blog to Accomplish?
Many people blog to boost their business. You might also blog for profits. You might blog for awareness and fame. Finally, you might blog simply to connect with others or to have a positive impact on someone’s life. If you already have a blog, what did you envision for that blog when you started it? Has it met your expectations? Why or why not?
If you’ve yet to start a blog, think about what you want your blog to accomplish. What is the purpose for your blog? What are your goals?
What is Your Vision for your Blog?
Once you have your blog up and running and you’re meeting your goals, consider where you want your blog to grow. What will your blog look like in five years? What will it look like? Will you offer more value? Will you sell products or services? Will you have more guest bloggers? Consider your vision for your blog. How will you hold true to that vision and continue to grow and offer value?
People blog for a variety of reasons. There is no right or wrong reason to blog. However, it is important to have a goal and a vision. It’s important to know what blogging success means to you and to create goals and measurements so you know when you’ve succeeded. The more consistent your goals and your actions are, the more success you’ll achieve.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.