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Why Content is Important For Affiliate Marketers

Julianne Wish, Member Contributions

To become a successful affiliate marketer it is imperative that you have a content strategy and implementation plan. Content is what makes your blog or website attract visitors. It works in two ways. First, the keywords within the content help the search engines know where to find your article. Secondly, once the reader finds your blog or article via the search engines the content engages the reader.
Without dynamic content your blog or website is no better than a paper brochure which no one sees unless someone puts it in their hands.  There is no doubt that brochures are useful, but if no one sees it, then it’s worthless. This is what makes blogs and websites so exciting. Due to search engines, people can actually find you and your information as long as you regularly add quality, relevant, original, keyword-rich content to your blog and website. The problem is, without a plan, you can get overwhelmed.
Create a plan for your content. Consider what products you want to promote, as well as what type of information you want to provide to your readers. With each product you promote you can create several pieces of content. First, inform your readers about a problem they have. Then educate them about the solution to their problem. Next, give them a way learn more about the product or a way to purchase the product.
Ideas for content:
A discussion about a problem
A product review that solves the problem
A product overview that solves the problem
Case studies that show how the product solves the problem
The content can be in the form of print, audio, video or a combination of all three. Organize your publication calendar so that you update your blog and website with this content on a regular basis. Shoot for updating your website or blog three to five times a week with your original content.
Next, work on putting your content on other sites, blogs, and article marketing websites. You can do this via a blog tour, offering to blog on other people’s blogs in exchange for your byline. Another way is to send out press releases to online press release sites, and to put general articles on article marketing websites such as Ezine Articles. This strategy will provide relevant backlinks to your website and hopefully lead people to sign up for your email list, where you can market your affiliate products to them.

Succeeding as an Affiliate Marketer

Julianne Wish, Member Contributions

If you’re new to affiliate marketing you might be wondering if it’s really possible for a normal person like yourself to succeed. If you’re willing to do the work necessary to succeed, you absolutely can succeed at affiliate marketing.  There are some good points to think about when getting involved in affiliate marketing such as:
Know the rules and laws — Keep yourself informed about the laws in your country, state or province so that you can always make sure you are following the law. This is a relatively  new form of business in terms of laws being made therefore it’s important to keep up to date with the news of the day regarding the laws being created.
Is the niche profitable? — Just because you have a passion for something doesn’t make it automatically a good niche. Do your due diligence and study the niche that you want to become involved in so that you can determine if it is profitable or not.  Learn about how to research a niche for profitability before moving forward.
Know your niche — Study your niche, which is the market segment you will market products to. Know what they like, know their ages, their sex, how many children they have. Know what they like to do during their free time. If you know your niche inside and out you will also know what types of products to market to them because you’ll know what problems they have and what solutions they need.
Less is more — Don’t allow “shiny object syndrome” to affect you and ruin your business. Promote one or two products at a time and don’t go crazy buying domain after domain. Get one domain up and profitable before moving on to another one. The rule less is more applies so well to the business of affiliate marketing because if you look at who is successful they usually have one or two products they actively  promote strenuously and the niche is very well defined
Would you buy it? — If you’re trying to promote a product that you won’t buy, why do you think anyone else will want to buy it. It’s really important to get a review copy, or at buy products and try them out before you promote them to others. Skipping this step can make your job really hard because your cluelessness will come through when you’re trying to promote a product you’ve never used and would never use.