Julianne Wish, Member Contributions
How do you know when your blog is successful? What do you want your blog to accomplish? What is your vision for your blog? These are all important questions to consider – preferably before you launch your blog. Let’s take a look at each question individually.
How Do You Know When Your Blog is Successful?
The best way to know what your blog is accomplishing in terms of numbers is to use analytics. A simple program like Google Analytics is free and it’s easy to install the code snippet on your blog. You then receive a daily or weekly report on how many visitors your blog has. Analytics are also rich with other important data points like how readers found your blog and how long they stayed on your site.
But what if numbers aren’t how you define success? You might also look at your subscriber base. Is it growing? If your subscribers continue to grow, that is a sign that your blog is successful. Finally, if you’re blogging with the goal of earning money, are you earning what you want? Your blog is successful if you’re regularly reaching your income goals.
What Do You Want Your Blog to Accomplish?
Many people blog to boost their business. You might also blog for profits. You might blog for awareness and fame. Finally, you might blog simply to connect with others or to have a positive impact on someone’s life. If you already have a blog, what did you envision for that blog when you started it? Has it met your expectations? Why or why not?
If you’ve yet to start a blog, think about what you want your blog to accomplish. What is the purpose for your blog? What are your goals?
What is Your Vision for your Blog?
Once you have your blog up and running and you’re meeting your goals, consider where you want your blog to grow. What will your blog look like in five years? What will it look like? Will you offer more value? Will you sell products or services? Will you have more guest bloggers? Consider your vision for your blog. How will you hold true to that vision and continue to grow and offer value?
People blog for a variety of reasons. There is no right or wrong reason to blog. However, it is important to have a goal and a vision. It’s important to know what blogging success means to you and to create goals and measurements so you know when you’ve succeeded. The more consistent your goals and your actions are, the more success you’ll achieve.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions
One of the reasons to choose a blog over a traditional website is the ability to interact with visitors via comments. However, you don’t have to activate comments. In fact, sometimes it’s a good idea to turn your commenting feature off.
What are the Benefits of Commenting?
Many people judge the success of their blog by the number of comments they receive. And it’s true that an active blog does tend to draw more numbers. The more visitors and subscribers you have the more potential there is for profit. And an active blog is a fun blog.
However, commenting doesn’t always mean success you can have a very successful blog that doesn’t receive many comments at all.
What Are the Options?
You can turn off comments – Many blog owners decide to turn off the comments completely. The goal for them isn’t to generate interaction but rather to establish credibility or to simply provide information.
You can turn them off, for now – Some other blog owners decide to turn off comments until the blog has a certain number of subscribers. Then they make commenting a possibility. This strategy can prevent the image of the lonely blogger and instead let you focus on simply providing quality content.
You can turn on the comments – Most bloggers enable comments. If you choose this option then consider:
* Installing a spam filter like Askimet
* Requiring people to register before they can comment
* Giving them the ability to link to their blog or website during the registration process
* Allowing an avatar or a photo
* How much time you have to reply to comments. It’s important if you allow commenting on your website to make it an interactive process. You want to respond to their comment or at least thank them for it.
* Creating content that motivates a discussion. Ask readers for their opinion. Say something controversial and start a discussion. Ask for experience or advice.
* Give CommentLuv. Consider using a plug-in that tracks and displays comments from others. It can really get the comment section of your blog active. In fact, this little plug-in can motivate more comments.
* Policies – Do you have a language or content policy? For example, do your commenters have to keep their comments PG for approval? If so, you will want to display your comment policy on your blog.
How does commenting play into your goals, purpose and vision? Make your decisions based on how you can provide the best blog possible. If comments aren’t a part of your user experience then turn them off. No one says you have to enable comments on your blog. It’s your decision.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Wish, Member Contributions, Member Spotlights
Married more than 20 years with 3 children, Tim & Andrea began baking for friends and family at the holidays and it proved so popular that they decided to offer McLaren’s for purchase as gifts for the Christmas and New Years Holidays. They continued to grow and now MacLaren’s products are available year round.
The delicious Scottish Shortbread has been a tradition in their family for at least five generations; both sides of their family have their roots in Scotland, through the McLaren & Forbes Clans. The family recipe was passed down from Tim’s great-great Gran who lived in Glasgow, Scotland. Each batch is hand-made, baked in clay trays and hand packaged.
In 2020, the couple retired and sold the business… and so the tradition of hand-made Scottish Shortbread, Curds, Jams and more continues! Faithfully using the same recipes and methods, the new ownership continues providing customers with the best products all through the year. This is an interview from 10 years ago, reposted!
1. Tell us about your business and the service that you provide:
McLaren’s is a specialty gourmet food business, focused on hand made foods with a Scottish, British or civilized flair, for afternoon tea, dessert or any special occasion.
We make all of our products by hand, with the finest ingredients available. Our products include:
Original Scottish Shortbread
Ginger Lassies
Lemon Curd, Lime Curd, Orange Curd
Specialty Jams, Jellies, Marmalades
Traditional Scone Mix
Maple Scone Mix
Old World Gingerbread Cake Mix
We sell individual products as well as beautiful gift baskets. We also offer corporate gifting, weddings favors and special event bids.
To specialize gifts we have an ever-changing inventory of new, vintage and antique teacups, teapots, biscuit barrels and more.
Product Descriptions
Original Scottish Shortbread-
Ginger Lassies (a spicy chewy ginger cookie, 2 varieties, hot or mild)
Lemon Curd, Lime Curd, Orange Curd- no fillers or thickeners, only eggs, sugar, butter and fresh squeezed citrus juice
Specialty Jams, Jellies, Marmalades- all of our fruit is purchased from local growers, fresh and in season (with the exception of one jam whose fruit comes from Oregon) We purchase from local growers, not only to assure quality and freshness, but to support our local farmers as well.
We also sell 3 mixes to bake at home.
Traditional Scone Mix- this makes a light fluffy proper scone, and should be eaten warm, the day it is made.
Maple Scone Mix- this mix is sweetened with pure organic Maple Sugar and includes additional Maple sugar for a glaze. This makes a light fluffy proper scone, and should be eaten warm, the day it is made.
Old World Gingerbread Cake Mix- Our Gingerbread mix makes a fantastic dessert or teacake! This is not a gingerbread cookie mix, but a gingerbread cake, best served warm with fresh whipped cream, or better yet topped with your favorite Jam.
2. How did you decide to get started?
I am a teacher in the CA Community College system and Tim is a mortgage broker, so…. 2 years ago, when the market crashed and my class load was severely cut, we needed to do something to make money to support our family. That first Christmas season, we knew that our cookies were popular with friends and family, so we put out a little email and BANG! We sold over 1200 lbs of shortbread with very little marketing. We decided to take his family shortbread recipe public and expand into a legitimate business. So we moved from our home kitchen into a commercial kitchen and off we went, into the world of farmers markets, serv safe, sampling permits, and Scottish Festivals.
3. What kind of background of expertise do you have in your field?
We had no commercial baking/cooking experience. We did know that we and our friends preferred fresh foods with no preservatives and no additives.
4. What trends do you see in your current industry?
Customers want delicious foods, made with real, fresh ingredients and are willing to pay more for great quality.
5. What things do you find to be most demanding about your job?
We go into the kitchen at night, after we finish our other jobs. We travel to Farmers markets, Scottish Festivals and Craft shows all year, it’s tiring.
6. What do you find to be the most rewarding about your job and your day-to-day routine?
One of the most rewarding things for us is that we are able to pick up our kids from school, and be home with them after school. Also, let’s not forget the look on customer’s faces when they try our products! They love them. One of the greatest rewards ahs been being able to keep our home.
7. What advice would you give to someone else who is interested in starting a business like yours?
First, get ready to work very hard, long hours. Find a product that you believe in and that you know other people like and will buy. Try to find a mentor in the same or a related business, do not ask someone who sells the same product that you want to sell. Find out the laws and regulations in your sate and county, before you invest a dime! (CA- Take your Serv Safe class first, then get your DBA while you look for a commercial kitchen.)
8. What are you most proud of as a parent-preneur?
I am very grateful that I have been able to be home for my kids and that my kids have helped out, learned to bake and cook right along side us. I am grateful that as a family, we worked together to build this upstart business and my children have learned the value of hard work.
9. How have you been able to manage your time between work and your family?
By soldiering on. It has been very hard to balance everything. Some days it is more work and some days it is more family. We do the best we can. The idea of balance is a myth, perpetrated by pundits and magazine writers who have no children. Life is more like a crazy pendulum, but it eventually will swing back the other way.
10. What has been the most effective way for you to promote yourself?
We have built our business on our reputation for the highest quality products and the customer satisfaction we have built at Farmers Markets and Scottish Festivals. We also use Constant Contact, have a web site, Facebook, Twitter and a blog.
Finally: What does your “Milk Money” provide for you and your family?
It saved our home and continues to provide a growing income for our family.
Julianne Wish, Member Spotlights
Founder of The Next Big Zing. Dhana’s company finds and promotes inventors of new products! It’s a win for consumers…they get to see and purchase the latest new products! It’s a win for the inventors as they get their product promoted! Read on to learn about Dhana, what she’s learned and her vision for her company.
1. Tell us about your business and the service that you provide:
The Next Big Zing is an innovative way to shop online. Through video reviews, consumers will have the opportunity to watch, engage in a product or two they love, and then purchase. Inventors, on the other hand, have an amazing opportunity to get their products seen and heard through a third party endorsed video review…plus given a grass roots marketing program.
2. How did you decide to get started?
I have always had great ideas, developed products and always stopped short…I came up with the idea to promote other inventors and said video is the way of the future!
3. What kind of background of expertise do you have in your field?
My background is advertising and marketing…but from the old school of traditional media.
4. What trends do you see in your current industry?
Wow. That could take all day! Video for sure is the way to go to promote your business. No one wants to see a stagnant web page. I also see the changing face of retail. Traditional retailing is tougher now to get into…you must be creative!
5. What things do you find to be most demanding about your job?
That I don’t have enough time in my day to get everything finished and that I don’t have a staff to help.
6. What do you find to be the most rewarding about your job and your day to day routine?
I love finding those unique products and helping them get noticed!
7. What advice would you give to someone else who is interested in starting a business like yours?
It takes a ton of time and money and little to no pay for a long time! Be prepared for working harder than you ever had for someone else, because it truly is one of your babies!
8. What are you most proud of as a parent-preneur?
Proud that my kids want to be involved. In fact, my 14 year old son said today, “Mom, you need to tell me what meetings you are going to since I am the Vice-President.”
9. How have you been able to manage your time between work and your family?
It’s tough. I want them to be proud so I do work a lot, and since I run my business out of my home, I tend to work while they are around.
10. What has been the most effective way for you to promote yourself?
Through social media, networking and strategic partners.
Finally: What does your “Milk Money” provide for you and your family?
Not much yet…but I will say that I know in the future it will provide so much!
Julianne Wish, Member Contributions, Member Spotlights
Formerly a staff member at Our Milk Money in it’s first few years, Wendy did our books for years and we can’t say enough about her!
For tax preparation in Santa Clarita CA, you can count on Wendy Conte at Bookkeeping Scv, Inc. Wendy Conte assists taxpayers and small businesses with taxes in Santa Clarita CA and the surrounding communities. Whether you are an individual or a local business in or around Santa Clarita CA, Wendy Conte has years of valuable experience as an IRS registered tax preparer.
1. Tell us about your business and the service that you provide:
I am a Certified Bookkeeper and Quickbooks ProAdvisor. I offer a full range of bookkeeping services in the Santa Clarita, San Fernando and Antelope Valleys.
2. How did you decide to get started?
After working for someone else for over 15 years, I decided to take control of my employment and use the skills I have to work with a wider range of clients rather than just the employer I had.
3. What kind of background of expertise do you have in your field?
I have an Associate’s degree in Accounting, I am a Certified Bookkeeper and I am Quickbooks ProAdvisor. I am always looking for more learning opportunities in my field.
4. What trends do you see in your current industry?
Bookkeeping is a key part of every business. Businesses will always need bookkeepers. Businesses are always looking for ways to cut costs. An outsourced bookkeeper is a way to accomplish that.
5. What things do you find to be most demanding about your job?
Deadlines are a demanding part of my job sometimes. My clients like to see the status of their financial picture on a regular basis and that means making sure that all of their records are always up to date. There is also the issue of invoicing client customers on time. Finally, reporting information to tax entities for payroll and sales tax.
6. What do you find to be the most rewarding about your job and your day to day routine?
The most rewarding thing about my job is being able to help people. I really enjoy working with very small businesses, many of which cannot afford to have an on staff bookkeeper. I love being able to take the stress of that task off of their hands.
7. What advice would you give to someone else who is interested in starting a business like yours?
I would recommend getting formal education in the field both in the basics of accounting and the software options that are available for the job. The Quickbooks ProAdvisor program is very helpful in learning the overall use of the program and how to set it up properly. Then I would say network and get your name out there.
8. What are you most proud of as a parent-preneur?
I am most proud of being able to demonstrate to my son the hard work ethic that I was raised with.
9. How have you been able to manage your time between work and your family?
Balancing time is always a challenge. I try to work around the schedule of my family as much as possible during the week and to take weekends off unless there is something that really needs my attention or my family has plans that do not include me.
10. What has been the most effective way for you to promote yourself?
Word of Mouth is extremely powerful. Actions certainly speak louder than words. I provide the best service that I can consistently and with attention to the details. Giving at least 100% to your clients is something they talk about.
Finally: What does your “Milk Money” provide for you and your family?
My Milk Money provides a way for us to pay the bills and have a bit left over to have fun.
Julianne Wish, Member Contributions
Have you ever wondered how other bloggers are making so much money? What is their secret? How can you make money with your blog?
Here are three ways you can make money with your blog.
- Affiliate commissions. Many bloggers use their blogs to promote the products and services of others. They are affiliate marketers. You can create quite a successful business by choosing a blog topic that interests you. The more specific the topic, the better. For example, if you love reading mystery novels, you can create a blog that reveiws mystery novels. Each review could include an affiliate link so your readers can buy the book. You might also include ads in your sidebar that advertise ‘how to write mystery novels’, and writing programs. The foundation of a successful affiliate business is content and there is not better content tool than a blog.
- Advertising Revenue. Many profitable blogs earn all of their income from advertising revenue. There are two ways you can earn money from advertising. You can participate in programs like Google’s AdSense. You simply sign up and paste the code on your blog. Google inserts the ads. You can choose the ad category so they match your visitor’s interests. Each time someone clicks on an ad, you earn money. You can also sell space on your blog. The more readers and subscribers you have, the more you can charge for ad space on your site. In the meantime, consider placing affiliate banner ads in the sidebar. This will get your readers accustomed to ads on your blog. It might earn you some additional income in the meantime. It may also help your readers visualize their ads on your site. You should also place an ‘advertise with us’ or ‘your ad here’ link somewhere on your blog so anyone who wants to advertise on your blog can contact you easily.
- Your own products or services. You can use your blog to sell your own products or services. If we continue with the mystery novel example, you might decide to write a ‘how to write a mystery novel’ downloadable course. You can use your blog to promote your product and earn a nice profit. You could also offer manuscript critique services. You could help aspiring mystery writers get published while earning an income. Again, you can use your blog to promote your services.
There are a number of ways to use your blog to profit. Decide which monetization model best fits your needs and profit goals. Create a plan to make it happen. Always remember that the secret behind any profitable blog is the content. Always focus on creating the best content possible!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.
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