In case you haven’t noticed, “Less is more” is not only economical, it’s the latest trend. With good reason. With the unsteadiness of the economy people are beginning to feel more comfortable with those who are also behaving with frugality. Your clients want to know that you appreciate the need for living within tighter budgets and that their hard earned dollars are not supporting frivolous spending or unnecessary expenses for flashy arrogance.
Where the high rise office in the business district once may have appeared impressive to clients, it now may appear unmindful to the financial challenges of our current society. Setting up your place of business in a home doesn’t necessarily indicate a flailing business as it once did, but instead, it indicates common sense and that the business is smart for making the choice to conserve.
We are a quickly evolving culture, and the one thing that we all have going for us is the ability to empathize with one another. It’s the primary reason we need to make the decision to support those who have chosen to provide products or services out of their home. Small businesses need you as much as you need them. By working together and utilizing our power as consumers, we can rebuild an economy that works in our favor.