Julianne Wish, Member Spotlights
Founder of The Next Big Zing. Dhana’s company finds and promotes inventors of new products! It’s a win for consumers…they get to see and purchase the latest new products! It’s a win for the inventors as they get their product promoted! Read on to learn about Dhana, what she’s learned and her vision for her company.
1. Tell us about your business and the service that you provide:
The Next Big Zing is an innovative way to shop online. Through video reviews, consumers will have the opportunity to watch, engage in a product or two they love, and then purchase. Inventors, on the other hand, have an amazing opportunity to get their products seen and heard through a third party endorsed video review…plus given a grass roots marketing program.
2. How did you decide to get started?
I have always had great ideas, developed products and always stopped short…I came up with the idea to promote other inventors and said video is the way of the future!
3. What kind of background of expertise do you have in your field?
My background is advertising and marketing…but from the old school of traditional media.
4. What trends do you see in your current industry?
Wow. That could take all day! Video for sure is the way to go to promote your business. No one wants to see a stagnant web page. I also see the changing face of retail. Traditional retailing is tougher now to get into…you must be creative!
5. What things do you find to be most demanding about your job?
That I don’t have enough time in my day to get everything finished and that I don’t have a staff to help.
6. What do you find to be the most rewarding about your job and your day to day routine?
I love finding those unique products and helping them get noticed!
7. What advice would you give to someone else who is interested in starting a business like yours?
It takes a ton of time and money and little to no pay for a long time! Be prepared for working harder than you ever had for someone else, because it truly is one of your babies!
8. What are you most proud of as a parent-preneur?
Proud that my kids want to be involved. In fact, my 14 year old son said today, “Mom, you need to tell me what meetings you are going to since I am the Vice-President.”
9. How have you been able to manage your time between work and your family?
It’s tough. I want them to be proud so I do work a lot, and since I run my business out of my home, I tend to work while they are around.
10. What has been the most effective way for you to promote yourself?
Through social media, networking and strategic partners.
Finally: What does your “Milk Money” provide for you and your family?
Not much yet…but I will say that I know in the future it will provide so much!
Uncategorized
If you are overwhelmed or even intimidated by all of the social media choices, the lingo and the technologies out there, you may be in need of a Social Media Diet. If what started off as cheap way to get your message seen and heard has turned into a tiresome and over-stimulating experience, the best thing to do is set up your own ground rules. Don’t get run over by the chaos.
Get in. Post your message. Get Out.
Of course, you do need to have some interaction with your connections, but make sure that you are allotting specific time for the social end of it or it could suck the time right out of you. If you are tired of being asked to “join everything” or being told “try it, see what happens” you may be in need of a strategy that will organize all of these clubs as well as measure results for you and your small business. Like the outdated clothes in your closet, if you have not been back to visit in 6 months to a year, the club goes in the garbage. If you find networking time consuming, try setting aside one day of the week to focus on it, or set a goal to spend 20 minutes an evening increasing your numbers.
There is no question that having an internet presence gives you credibility, but without some dedicated organization, social media can overpower. Stay focused on the diet and you should be fine.
Self -employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show, on The Toginet.com Radio Group which can be downloaded on iTunes. Ally is on a mission to bring home 1 million parents through coaching other’s to deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys. Self-employed parents, list your business for free at www.ourmilkmoney.com. Private coaching is available at www.thislittleparent.info.
Julianne Wish, Member Contributions, Member Spotlights
Formerly a staff member at Our Milk Money in it’s first few years, Wendy did our books for years and we can’t say enough about her!
For tax preparation in Santa Clarita CA, you can count on Wendy Conte at Bookkeeping Scv, Inc. Wendy Conte assists taxpayers and small businesses with taxes in Santa Clarita CA and the surrounding communities. Whether you are an individual or a local business in or around Santa Clarita CA, Wendy Conte has years of valuable experience as an IRS registered tax preparer.
1. Tell us about your business and the service that you provide:
I am a Certified Bookkeeper and Quickbooks ProAdvisor. I offer a full range of bookkeeping services in the Santa Clarita, San Fernando and Antelope Valleys.
2. How did you decide to get started?
After working for someone else for over 15 years, I decided to take control of my employment and use the skills I have to work with a wider range of clients rather than just the employer I had.
3. What kind of background of expertise do you have in your field?
I have an Associate’s degree in Accounting, I am a Certified Bookkeeper and I am Quickbooks ProAdvisor. I am always looking for more learning opportunities in my field.
4. What trends do you see in your current industry?
Bookkeeping is a key part of every business. Businesses will always need bookkeepers. Businesses are always looking for ways to cut costs. An outsourced bookkeeper is a way to accomplish that.
5. What things do you find to be most demanding about your job?
Deadlines are a demanding part of my job sometimes. My clients like to see the status of their financial picture on a regular basis and that means making sure that all of their records are always up to date. There is also the issue of invoicing client customers on time. Finally, reporting information to tax entities for payroll and sales tax.
6. What do you find to be the most rewarding about your job and your day to day routine?
The most rewarding thing about my job is being able to help people. I really enjoy working with very small businesses, many of which cannot afford to have an on staff bookkeeper. I love being able to take the stress of that task off of their hands.
7. What advice would you give to someone else who is interested in starting a business like yours?
I would recommend getting formal education in the field both in the basics of accounting and the software options that are available for the job. The Quickbooks ProAdvisor program is very helpful in learning the overall use of the program and how to set it up properly. Then I would say network and get your name out there.
8. What are you most proud of as a parent-preneur?
I am most proud of being able to demonstrate to my son the hard work ethic that I was raised with.
9. How have you been able to manage your time between work and your family?
Balancing time is always a challenge. I try to work around the schedule of my family as much as possible during the week and to take weekends off unless there is something that really needs my attention or my family has plans that do not include me.
10. What has been the most effective way for you to promote yourself?
Word of Mouth is extremely powerful. Actions certainly speak louder than words. I provide the best service that I can consistently and with attention to the details. Giving at least 100% to your clients is something they talk about.
Finally: What does your “Milk Money” provide for you and your family?
My Milk Money provides a way for us to pay the bills and have a bit left over to have fun.
Chris Loprete, daddysden
As I write this, I am sitting poolside in Vegas with a Tequila and Tonic in my hand talking to five of my closest buddies about what to do with the money I just won from a bet on an NBA game. Okay that last sentence is not entirely true. I’m writing this 2 weeks after that scenario.
To be honest sometimes writing these blogs is work and the last thing I want to do when I’m on vacation is anything that resembles work. And two weeks ago I took a much needed vacation. I won’t go into the details of the trip (what happens in Vegas blah blah blah), and if I did it would probably bore you anyway. Let’s just say I’m getting very old.
The point and this month’s Daddy’s Den lesson is how important it is to take a break. Whether it’s an evening with the guys, a movie by yourself, or a longer vacation even just overnight, recharging your battery is essential to a healthy family life. Believe me, your wife and kids will thank you for it. Not only do you come home happy, rested, and ready to take over the domestic chores and parental duties for awhile, but you’re also so grateful to your wife for letting you go that you’re taking care of the kids and “honey do” list two weeks before you even leave.
And ladies, don’t think I’m forgetting about you. You need a break as much as the Dads. More so if you’re a stay at home mom. But I’ve found that men and women are wired differently in that regard. Whenever my wife has girl’s night out or a weekend without the kids, she always ends up coming home early because she misses us. On Mother’s Day y’know what she likes to do? Spend it with her family! What’s up with that? I don’t know whether to hug her or get mad at her for making me feel guilty for wanting to get away once in a while. I mean am I a bad father for wanting to do everything on Father’s Day BUT be a father? I’m outta there! I have learned one thing though. Getting away is important. But since becoming a husband and father, I’m no longer sad when it’s time to come home.
Ally Loprete, Community, Direct Sales, Resource Articles
In case you haven’t noticed, “Less is more” is not only economical, it’s the latest trend. With good reason. With the unsteadiness of the economy people are beginning to feel more comfortable with those who are also behaving with frugality. Your clients want to know that you appreciate the need for living within tighter budgets and that their hard earned dollars are not supporting frivolous spending or unnecessary expenses for flashy arrogance.
Where the high rise office in the business district once may have appeared impressive to clients, it now may appear unmindful to the financial challenges of our current society. Setting up your place of business in a home doesn’t necessarily indicate a flailing business as it once did, but instead, it indicates common sense and that the business is smart for making the choice to conserve.
We are a quickly evolving culture, and the one thing that we all have going for us is the ability to empathize with one another. It’s the primary reason we need to make the decision to support those who have chosen to provide products or services out of their home. Small businesses need you as much as you need them. By working together and utilizing our power as consumers, we can rebuild an economy that works in our favor.
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